Blueprint to Success Fundamentals Of Marketing

When: Saturday, February 3rd, February 17th, February 24th, and March 3rd; 8:30am - 1:30pm
Where: Lake Michigan College - 2755 E Napier Ave Room B-307
Fee: $250.00

Blueprint for Success: The Fundamentals of Marketing series is designed to help area small business owners craft a winning strategy and stand out in today's competitive marketplace. Participants in these workshops will be partnered with a design specialist to produce assets needed to grow their business. 
Workshop Fee: $250 for Series; $65 per class (Total estimated value of $1,500+)
February 3 :  Blueprint for Success:  The Fundamentals of Marketing (Prerequisite for remaining workshops)
Participants will receive the following through classroom instruction and forms to be completed outside of the class:
  • Marketing Plan Framework
  • SWOT Analysis Form
  • Creative Brief Template
  • Positioning Statement Guide
Required:  Computer/Laptop (Available on-site as well), Assignments completed outside of class; (Limited to 30 participants) 
Participants will evaluate their own business marketing needs, identify what tools are available, and sign up for any or all three of the following workshops:
February 17 : Logo Design Workshop (Limited to 10)
As a result of this workshop participants will:
  • An informational website containing contact/location details hosted on,, or a similar platform.
  • OR basic framework for a more complex website to be built outside of the web design workshop.
  • OR participants can use tools provided at the workshop to work on an existing website with the assistance of a design professional.

March 3 : Blueprint for Success: Promotional Marketing Workshop As a result of this workshop participants will have the option of completing two (2) of the following promotional assets:
  • Rack Card
  • Business Card
  • Postcard or other mailing

  • <strong 255);"="" 255,="" rgb(255,="" arial,="" 13px;="" ms";="" "trebuchet="" verdana,="" sans-serif,="" 51);="" 51,="" rgb(51,="">Registraton Deadline:  January 29, 2018

    For more information, contact Dubelsa Mata-Garcia at Cornerstone Alliance at (269) 757-0225 or via email at

    Please call (269)925-6100 to remit payment.  


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