Calendar of Events

Blueprint to Success Fundamentals Of Marketing

When: Saturday, February 3rd, February 17th, February 24th, and March 3rd; 8:30am - 1:30pm
Where: Lake Michigan College - 2755 E Napier Ave
Cost: $250.00

To gain the most benefit from this workshop, it is encouraged to sign up for the entire series.  The cost per workshop is $65.00.  Blueprint for Success: Fundamentals of Marketing, which is held on February 3, 2018, is a prerequisite for all remaining workshops.    

Combining the knowledge of marketing fundamentals with hands-on workshops to develop marketing collateral including a logo, website and promotional pieces, the Blueprint For Success workshop series will provide participants with tangible deliverables they can utilize right away to better leverage their businesses' competitive advantages. 

February 3 :  Blueprint for Success:  The Fundamentals of Marketing
Participants will create their working marketing plan and a creative brief to use when developing marketing assets for their businesses. This class is a prerequisite for the follow-up workshops.
 You will leave the workshop with:
  •  A working marketing plan
  • A creative brief to use when developing marketing assets for your business. 

February 17 : Blueprint for Success:  Logo Design Workshop
With the guidance and assistance of professional designers, participants will create a company logo for use on their website, signage, communications and more. 
You will leave the workshop with:
  •  A company logo for use on your website, signage, communications, etc.
  • Resource reference guide and tip sheet 
  • Blueprint for Success: The Fundamentals of Marketing
  • Completed creative brief

February 24 : Blueprint for Success: Website Design Workshop
Using a customizable web platform of their choosing, participants will begin to create their own homepage and landing page with assistance from web designers and gain the skills needed to finish the site independently.
You will leave the workshop with:
  • Skills needed to develop and publish a business homepage and landing page
  • Website tip sheet and resource guide
  • Blueprint for Success:  The fundamentals of Marketing
  • Completed creative brief
  • Company logo 
Pre-registration with website platform (Program facilitators will use for demonstration purposes.  If you have an existing website or membership with a host provider, you may build a new site or edit your current site through this process)
Please bring any photography associated with your business you'd like to include
March 3 : Blueprint for Success: Promotional Marketing Workshop
Participants will discover techniques to drive new and repeat business. With support from graphic designers, they will also create branded marketing assets for use in raising awareness of their products and growing their businesses. 
You will leave the workshop with branded template for:
  • A promotional flyer
  • Two online banner ads
  • Social media assets 
  • Blueprint for success: The Fundamentals of Marketing
  • Completed creative brief
  • Company logo
Registraton Deadline:  January 29, 2018


Core Four

When: Saturday, February 10th, February 17th; February 24th; 9:00am - 12:00pm
Where: Lake Michigan College - 2755 E Napier Ave
Cost: $150.00

Small business owners won't want to miss "Core Four Business Planning Series"  The Core Four Business Planning Course ® teaches aspiring and/or existing small business owners the information and skills they need in four fundamental or "CORE" elements of business planning: Success Planning; Marketing Planning; Cash Flow Planning and Operations Planning.  The fee is $150 for all four workshops. 
The Core Four workshop classes will be held from 9:00 am to noon at Lake Michigan College -Southwest Campus, 2755 E. Napier Avenue, Benton Harbor, MI. Please see below for specific dates.  
The first workshop combines the first two fundamentals, Success and Market Planning into one course, "Success Planning and Market Planning" on Saturday, February 10, 2018. 
Success Planning will be led by Margaret Adams, Manager of Women's Business Center at Cornerstone Alliance. This plan for business success is designed to offer tools for:
  • Self-assessment
  • Financial goal setting
  • Setting boundaries
  • Communication and selling skills
  • Contingency planning
Market Planning will be led by Angela Fowler, Director of Digital Marketing at Lephunt, LLC.
.  This workshop focuses on:
  • How to identify the features and benefits of their product and/or service
  • Imaging
  • Packaging, pricing, selling, promotional planning and contigency Planning 
  • Targeting Customers 
  • Analyze Your Industry and the Competition 
  • Identify Your Position in the Marketplace 
"Cash Flow Planning" will be held on Saturday, February 17, 2018 and led by Anna Burke, owner of Accounting Made Simple with a strong background in accounting and bookkeeping. 
This workshop focused on detailed strategies for financial planning including:
  • Projecting Sales
  • Setting Sales Goals
  • Contingency Planning
"Operations Planning" will be held on Saturday, February 24, 2018, and led by Attorney Brian McMahon.  This final workshop of the Core Four series will focus on:
  • Operating a Legitimate Business
  • Compliance with Legal Standards and Requirements
The cost for the four series workshop is $150.00. Preregistration is required, and the deadline to register is Monday, January 29, 2018.   A limited number of partial scholarships are available for qualified Women's Business Center clients and Cornerstone Alliance Microloan clients. Contact Dubelsa Mata-Garcia for more information at or call 269.925.6100.  To register click the link below. 


POWER 2018

When: Tuesdays and Thursdays, 5:30-8:00 pm
Where: Cornerstone Alliance, 80 W. Main Street, Benton Harbor, MI 49022
Cost: $175.00

Do you have a great idea for a business? Or, are you a woman-owned business ready to go the next level? POWER (Promoting Opportunities for Women Entrepreneurs) is an 11-week course promoting and developing the entrepreneurial talent in women through education, business training and continuous mentoring. Set in an interactive classroom environment, POWER members will learn from local business experts the skills they need to succeed whether they are launching a new business or want to build their existing one-from accounting to marketing and business planning!

Applications are now being accepted for the 2018 session! Ten applicants will be selected to participate in POWER 2018 based on applications and face-to-face interviews. To complete the application and self-assessment, please download the Application PDF here.  POWER 2018 applicants must be a resident of Berrien, Cass or Van Buren Counties.

Deadline to apply is Friday, March 2, 2018 by 4:00 pm.  For more information, contact Dubelsa Mata-Garcia at Cornerstone Alliance at (269) 925-6100 or via email at Opportunities for Women Entrepreneurs).