From web site basics to advanced tracking techniques.  This course will equip the small business owner with the knowledge needed to get the real value from their website.

The class consists below will be discussed in three sessions.  Each session is three hours.

Participants will cover the following course topics:

I. Creating and Maintaining a Site

A. The Basics of Domains and Hosting

1. How to obtain both

2. Free services

B. What to look for in a Web Company

1. Analytics

2. Promotion Plan

3. Samples - Check them out

4. Mapping

5. Shark Promises - Never make promises you cannot keep

C. What to do if you'd like to do it yourself

1. Free templates

2. Content Management Systems

3. Code Resources

 

II. The power and ease of web analytics

A. Introduction to Google Analytics

B. Competitor Research

C. The effects of other marketing channels

D. Other helpful tools

 

III. Promoting your site

A. Search Engine Optimization (SEO)

B. Ad words

C. Banner ads

D. Leveraging all marketing channels